Your partner in Seoul
Work with a Korean beauty consultant on the ground in Seoul. From the first formula brief to export and launch, we help beauty brands develop Korean skincare, work with Korean manufacturers and enter new markets with confidence.
We help brands turn an idea into a product that a Korean lab can actually make, test, and scale. Whether you need one hero serum or a complete skincare line, we guide the brief, the ingredient strategy, the sampling rounds, and the packaging decisions so development stays focused.
Korea has a deep base of contract cosmetics manufacturers, but choosing the right partner and managing the relationship from abroad is hard. We help you decide between OEM and ODM, shortlist and vet manufacturers, compare quotes, and keep sampling, production, and quality control on track.
Exporting Korean cosmetics involves more than shipping boxes. We help brands choose markets, decide between distributors and direct sales, prepare documentation and labeling, plan logistics, and build a price structure that still works after every cost along the way.
The US is a large and competitive market for Korean skincare, with its own channels, customer expectations, and regulatory rules. We help brands plan how to launch Korean skincare in the US, from channel choice and positioning to MoCRA basics, claims, and landed cost.
Regulatory work shapes what you can sell, what you can say, and how fast you can launch. We help brands understand Korean cosmetic regulations set by the MFDS, including functional cosmetics, and prepare for the main requirements of export markets, coordinating with qualified regulatory professionals where formal filings are needed.
Launching a first beauty brand is mostly a series of decisions about what not to do yet. We help first-time founders plan a K-beauty brand startup in phases, choose a minimum viable line, sharpen positioning, and avoid the common mistakes that drain budget before launch.
How we work
Bring us in for one step or the whole journey. Every project starts with a clear scope and timeline.
Start a projectFree guide
Launching a K-beauty brand means making a long chain of decisions in the right order, from who the product is for to how it reaches a customer's bathroom shelf. This guide walks through each step and the questions to answer before moving to the next. If you are researching how to start a skincare line with Korean manufacturing, these are the decisions to plan for.
Read the guideCentella asiatica, often called cica, is a plant extract prized in Korean skincare for calming redness and supporting skin recovery. It is gentle, versatile and suitable for most skin types.
Snail mucin is one of K-beauty's most famous ingredients, a hydrating and soothing filtrate that helps skin feel bouncy and recover from stress.
Niacinamide is a form of vitamin B3 that does a little bit of everything: it supports the barrier, helps balance oil, refines the look of pores and evens out skin tone. It is gentle, stable and easy to pair.
Rice extract is a gentle, centuries-old East Asian beauty staple that helps soften, soothe and brighten the look of skin.
Tell us about your brand, your stage and your target market. We will reply to discuss how we can help.